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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Part 1 of 3. Greetings from your friendly Intergalactic Ambassador to the Printerverse™, Deborah Corn, hoping to steal a few minutes of your time to talk about social media. I’ll skip the reasons why you should be utilizing social channels to connect and engage with prospects, customers and fellow print pros. I’ll just assume you get it at this point, so we can move on to HOW to make that all happen! READ MORE >> |
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What do time and an outer envelope have in common? Everything when it comes to direct mail. As you may know, there’s a proven three minute and 33 second (3:33) rule in direct mail. READ MORE >> |
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Your goal, in any marketing initiative, should be to communicate with your targeted audience on an individualized basis. But there’s more to it than that. To successfully reach and motivate your target, you must use the communication channel they prefer and will most likely respond to. READ MORE >> |
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Refreshing labels revive your products! READ MORE >> |
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Those of us in business often get too comfortable in our little worlds. We do the same thing all the time and think we are pretty good at it. But sometimes it helps to get an outsider’s view of things. Learn how a partnership helped create an amazing metallic printed envelope! READ MORE >> |
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It’s that time of year when shoppers are out in full force. They’re scanning shelves and sites for great gift ideas. The right labels help generate more holiday excitement, which ultimately generates more sales. READ MORE >> |
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At a time when everything seems digital, there’s one marketing medium that still reigns: direct mail. No other medium captures more undivided attention from your audience. No other medium lingers long enough to illicit a response from its customers and prospects. READ MORE >> |
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It’s not often that one associates the five senses with direct mail. When you think about it, most direct mail taps into only two: touch and sight. But there’s actually a way to use all five senses. And what does that leave you with? A more memorable, effective direct marketing experience for recipients. READ MORE >> |
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Did you know that red is a powerful color with amazing marketing potential? Red stimulates appetite and increases food cravings, which is why restaurants use it so often. In fact, they call it Red Envelope Marketing. READ MORE >> |
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Smells trigger reactions, emotions, and memories. That’s why the sweet aroma of scented marketing is so popular and successful. How can you bring the sweet smell of success to you and your customers? READ MORE >> |