800-558-0514
Visit our Blog and Subscribe!
As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
 |
Looking for ideas to market your company and/or customers year-round? Here are some great ways to set yourself apart each month of the year! READ MORE >> |
 |
The brain has more to do with direct mail than you think. In fact, neuroscience and marketing join forces to create neuromarketing. Learn what neuromarketing is and how it can affect Direct Mail's ROI. READ MORE >> |
 |
Mail has to work harder than ever in this increasingly digital age. How can you make mail more effective and more cost-conscious? Consider these tips. READ MORE >> |
 |
In 2010, we had a wakeup call. Direct mail as we knew it was over. Our President, Wes Powell, had just returned from the MFSA Conference (now Epicomm and soon to be Idealliance). At the conference the Winterberry Group presented and was showing us the forecast for direct mail services. They were going off a cliff. The message was clear. Direct mail and print shops needed to change. READ MORE >> |
 |
If you think the mere act of sending out a mailing is good enough to get a response, think again. With so many marketing messages firing at recipients daily, any direct mail that wants results is going to have to work for them. READ MORE >> |
 |
If you’ve ever house hunted, you know what curb appeal is. It’s that first impression of a home that makes you want to see more. That appealing first impression is no different in business-to-business marketing. What makes it or breaks it is the content you create and distribute. READ MORE >> |
 |
The terms Cross-channel and Multi-channel marketing are confused by many professional marketers. For many they are two different ways to say the same thing, but for more and more savvy marketers they are two very distinct things. READ MORE >> |
 |
Nurturing loyalty in a company is not complicated. Consider these simple steps, and you’ll discover the positive “ripple effect” loyalty has on a company’s employees and customers. READ MORE >> |
 |
Part 3 of 3. It’s your friendly Intergalactic Ambassador to the Printerverse™, Deborah Corn, with some final insights on social media. In this final social media installment, I’ve saved the best for last. READ MORE >> |
 |
Part 2 of 3. Greetings again from your friendly Intergalactic Ambassador to the Printerverse™, Deborah Corn, ready to talk more about social media. In my first post, I noted that effective social media starts with creating a community. I’m moving on to a few other key channels. READ MORE >> |