It’s that time of year when shoppers are out in full force. They’re scanning shelves and sites for great gift ideas. The right labels help generate more holiday excitement, which ultimately generates more sales.

Admit it; you have a favorite holiday product you look forward to each year. Whether you find it online or on a store shelf, it likely has a special label or packaging. Seasonal product labels help customers identify their favorite limited-time offerings. Specialty beverages, candles, decorations, appetizers, desserts…customers feel festive when they buy and are more prone to stock up during the holidays.

Click on the images to the right for a large preview of them in use!

There’s actually a science behind successful holiday sales. When a product is only offered in short supply, on sale and/or for a limited time, people feel more compelled to buy it while they still can. Simply do an Internet search for the psychology of holiday retail spending to discover the behavioral science side of seasonal shopping.

Add labels with language that conveys a “compelling” mentality, such as Limited Edition or A Holiday Exclusive. Then create a label that’s festive, eye-catching and a true expression of a particular product. 

Beyond products, holiday labels can also build awareness of a special event, store promotion or fundraiser. Consider adding holiday labels to envelope flaps, customized wrapping paper & gift tags, or creating static clings (great as window decorations).

Of course our industry is likely helping businesses plan for the next holiday buying season. So think about how the right label can ring in the holiday spirit and ring up more in product sales. Contact us for creative ideas and complimentary samples, or call Customer Service at 800-558-0514.