No, this title isn’t a tongue-twisting test (unless you want to say it fast 10 times). These three words will remind you to share the real sustainability story with your customers and prospects.

Bust myths. Many people believe the myth that being green means everything anti-paper and pro-electronic. But paper and print hold real renewable value for our industry. Read this blog by Two Sides U.S., Inc. to discover how smartphones and laptops actually create social turmoil.

Build awareness. You know the value of paper and print. Let us help you spread the word through our partnership with Two Sides U.S., Inc.—an independent, non-profit organization that helps our industry promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences and maximize customer confidence in our products. View a fun video with great statistics here: http://www.wsel.com/videos/eco14.

You can build awareness by displaying a free poster to educate your customers about the environmental role of paper and print in our industry. Simply click the link under the poster to the right to request your free copy.

Boost business. In an age of all-things digital, it still makes good business sense to reinforce the value of paper and print. “Go Green—Go Paperless” is a misleading claim that doesn’t meet best practices for environmental marketing. This type of message ignores the fact that paper is the only product out there that’s 100% renewable, recycled more than any other U.S. commodity, and has great carbon characteristics. Sharing the facts will help strengthen your customer relationships and help those customers make better choices that are ultimately better for your bottom line.

Ready to tell the real sustainability story? Go to watch a great video here: http://www.wsel.com/videos/eco14.