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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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For effective marketing, there are two schools of thought. One favors all-digital, paperless approaches (which sounds like nails on a chalkboard to print/mail professionals like us). The other holds tight to traditional ink-on-paper mediums (which we love to hear). So who wins this battle? Both... READ MORE >> |
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At a time when everything seems digital, there’s one marketing medium that still reigns: direct mail. No other medium captures more undivided attention from your audience. No other medium lingers long enough to illicit a response from its customers and prospects. READ MORE >> |
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It’s not often that one associates the five senses with direct mail. When you think about it, most direct mail taps into only two: touch and sight. But there’s actually a way to use all five senses. And what does that leave you with? A more memorable, effective direct marketing experience for recipients. READ MORE >> |
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Want to boost direct mail response rates? Get personal by participating in the Mail and Digital Personalization Promotion from the USPS. This promotion offers an upfront 2% per mailpiece discount! READ MORE >> |
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Attention high-volume marketers and advertisers: there’s a premium way to get the word out without paying premium prices. Earn up to a 15% discount on First Class Mail with the USPS by using one of their current promotions! READ MORE >> |
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It has been over four years since March 29, 2009 when new addressing standards for large envelopes, catalogs, and magazines went into effect. The USPS deployment schedule went much slower than planned, causing people to forget about the new rules and possibly lose their automation rates. READ MORE >> |
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How many times have you received that message? Worse, are you being charged for a paper statement? Does this bother you as much as it does me? How many people believe the company sending them this message is really interested in saving a tree? Is an email statement really better for the environment? READ MORE >> |
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Every now and then someone trying to sell me their product or service asks, “So – how’s the junk mail business?” Talk about not knowing your audience. I calmly and quietly say, “We call it direct mail.” I then sit back and enjoy watching as the realization hits that maybe they shouldn’t have called our product junk. READ MORE >> |