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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Recently, my wife and I received three duplicate letters at home and two duplicates at our nearby office asking for a donation. When files are prepped for mailing, CASS and NCOA is the easy part; it’s the merge/purge that can get a little tricky. READ MORE >> |
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The fall meeting of EMA, The Envelope Manufacturers Association, had an interesting report on the recent research done on how the brain reacts to printed material versus material you see on a computer screen. The researchers hooked up their subjects in order to track their heart rates, did eye tracking and even used MRI technology to see what was going on in the person’s brain when they were reading printed versus digital material. READ MORE >> |
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Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. READ MORE >> |
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Mail is here to stay, especially since it connects with customers in a way technology-based mediums can’t. According to a U.S. Postal Service® study, 98% of consumers still physically bring in their mail. Since envelopes house the vast majority of that mail, a smart mail investment yields a solid return. READ MORE >> |
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What do time and an outer envelope have in common? Everything when it comes to direct mail. As you may know, there’s a proven three minute and 33 second (3:33) rule in direct mail. READ MORE >> |
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The 2008 meltdown resulted in several strategic changes in the printing industry and direct mail in particular. How can companies embrace these changes in order to survive and grow? READ MORE >> |
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Your goal, in any marketing initiative, should be to communicate with your targeted audience on an individualized basis. But there’s more to it than that. To successfully reach and motivate your target, you must use the communication channel they prefer and will most likely respond to. READ MORE >> |
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In the direct mail world, every response counts. So does using stamps versus indicia improve your response rate? See the results from a live test. READ MORE >> |
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As a print and/or mail professional, you can’t help but be interested in postage stamps. So I wanted to share a bit of background on how the stamp has evolved and where it may be headed. READ MORE >> |
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Here are seven not-so-lucky ways to waste your time, money and marketing efforts, especially if you’re a small business with a limited budget. READ MORE >> |