White Papers/Education

White Papers

Tagged with 'direct mail' - View All White Papers

Western States offers white papers on a variety of topics to help you grow and expand your business. With topics ranging from getting ROI out of your mailings, to ideas on how to utilize upcoming postal promotions, they are sure to get you thinking. See some of our available white papers below:


Wednesday, September 9, 2015
From apps to QR codes, we are entrenched in a digital age where paper has a different role and more creative opportunities. But as traditional print demand changes, it’s still possible to be profitable. READ MORE >>
Wednesday, June 6, 2015
Turn your statement mailings into valuable marketing and communication messages with transpromo. READ MORE >>
Monday, March 3, 2015
Variable data printing used to be sub par in terms of quality and efficiency. Luckily, times have changed. The good news is that printing variable data on envelopes not only looks amazing; it delivers personalized messages that yield better response rates. READ MORE >>
Thursday, October 10, 2014
Mail has advantages over other channels, but needs some work to be most effective. The software to create more meaningful mail is accessible at a reasonable cost. READ MORE >>
Tuesday, September 9, 2014
Tools that are available today for tracking customer activities and automatically taking action are quite advanced. And the use of some of those tools, believe it or not, can result in the generation of physical mail pieces! READ MORE >>