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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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The fall meeting of EMA, The Envelope Manufacturers Association, had an interesting report on the recent research done on how the brain reacts to printed material versus material you see on a computer screen. The researchers hooked up their subjects in order to track their heart rates, did eye tracking and even used MRI technology to see what was going on in the person’s brain when they were reading printed versus digital material. READ MORE >> |
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As a print and/or mail professional, you can’t help but be interested in postage stamps. So I wanted to share a bit of background on how the stamp has evolved and where it may be headed. READ MORE >> |
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At a time when everything seems digital, there’s one marketing medium that still reigns: direct mail. No other medium captures more undivided attention from your audience. No other medium lingers long enough to illicit a response from its customers and prospects. READ MORE >> |
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It’s not often that one associates the five senses with direct mail. When you think about it, most direct mail taps into only two: touch and sight. But there’s actually a way to use all five senses. And what does that leave you with? A more memorable, effective direct marketing experience for recipients. READ MORE >> |
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Want to boost direct mail response rates? Get personal by participating in the Mail and Digital Personalization Promotion from the USPS. This promotion offers an upfront 2% per mailpiece discount! READ MORE >> |
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Attention high-volume marketers and advertisers: there’s a premium way to get the word out without paying premium prices. Earn up to a 15% discount on First Class Mail with the USPS by using one of their current promotions! READ MORE >> |
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Companies are pushing customers to pay their bills electronically. Many companies claim this method has environmental benefits, but we all know they are just after cost reductions. But is electronic invoicing really more cost-effective than paper invoices? READ MORE >> |
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Amazon has nothing on the U.S. Postal Service. Think drone delivery is farfetched? On June 8, 1959, in a move that Postmaster General Arthur A. Summerfield heralded as “of historic significance to the peoples of the entire world,” the Navy submarine USS Barbero, situated off the coast, fired a guided missile carrying 3,000 letters toward the naval auxiliary air station in Mayport, Florida. READ MORE >> |
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A surefire way to send someone running away at any gathering is to talk about the post office. Yet while it may be boring, the health of the U.S. Postal Service is important to our industry. That’s why a good portion of the Fall 2013 Envelope Manufacturers Association (EMA) meeting was devoted to postal affairs, beginning with a presentation from Postmaster General Patrick Donahoe. It’s obvious that EMA is well-respected, since he spent the time to fly to Minneapolis to make his presentation to us. READ MORE >> |
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January 26, 2014 is the date. Mailings entered on that date and later will need to be Full-Service to get automation postage rates. I would bet everyone reading this blog is aware of that, but there is still a large percentage of mailings today that are not Full-Service. Approximately 55% of commercial mailers are Full-Service right now according to USPS management. That number is surprising since we are only a few short months away. READ MORE >> |