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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Those of us in business often get too comfortable in our little worlds. We do the same thing all the time and think we are pretty good at it. But sometimes it helps to get an outsider’s view of things. Learn how a partnership helped create an amazing metallic printed envelope! READ MORE >> |
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Did you know that red is a powerful color with amazing marketing potential? Red stimulates appetite and increases food cravings, which is why restaurants use it so often. In fact, they call it Red Envelope Marketing. READ MORE >> |
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It’s the usual story. A company expends so much time, talent and money on a direct mail campaign that delivered lackluster results. What went wrong? The message was on target. The offer was generous. The call-to-action, active indeed. The missing silver bullet isn’t what’s inside that envelope; it is the envelope. READ MORE >> |
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An envelope has only two purposes, according to Grant Johnson, President and CEO of Johnson Direct, a successful and well-known marketing company. One is to securely carry its contents from origin to destination, and its other purpose is to get opened. I couldn’t agree more that these are the two major jobs of the envelope. It sounds simple on the surface. READ MORE >> |
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In 1911, a group of business people from family-owned envelope manufacturers traveled by train to White Sulphur Springs, West Virginia, to create a national association for envelope manufacturers. They believed they could accomplish more by banding together than they could accomplish individually. What they created has lasted 100 years and is now EMA, the Envelope Manufacturers Association. READ MORE >> |
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Much has been written about creating the offer, targeting the audience, and even organizing contents to maximize response. We go to great lengths to create what’s inside the package. Yet, like baseball, without an at-bat you can never hit a home run. Getting the outer envelope opened gives you the at-bat you’ve worked so hard to achieve. READ MORE >> |
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When Western States Envelope Company was founded in 1908, the main channels of communication were mail and newspapers. We built our business through the graphic arts trade converting envelopes from printed sheets. Over the years we added stock items and custom capabilities. Now, after 104 years, through two World Wars, the Great Depression, and countless recessions we have evolved into one of the premier envelope and label manufactures in the Country with five locations. We are still owned by the founding family, and our kinship with the printing and mailing industry still guides us today. READ MORE >> |