In this era of technology, you may think direct mail is “yesterday’s medium” for targeting customer and prospects. This couldn’t be further from the truth. Many statistics show that people still love getting mail. So here are a few tips for making direct mail work for your customers:
A combined effort. To reap the most from direct mail, use it as part of an integrated marketing program with electronic mediums such as emails and QR codes.
No black hole. Of all the direct mail elements, the mailing list is the most critical. Make sure it’s up to date, and consider using a service to help gather and maintain important demographic information about a target audience.
Find the right format. There are several direct mail formats, from simple postcards to pricey three-dimensional packages. Each is successful when it’s properly matched to the target audience.
Better barcodes. Intelligent Mail® barcodes (IMb™) represent the U.S. Postal Service’s next generation of mail services, features and products. They let your customers consolidate info, enhance mailpieces and save money. To learn more, request our free IMb™ Survival Guide.
Don’t forget envelopes! They’re a great direct mail tool, especially for fundraising, giveaways or response-based offers. Let Western States help you find the envelope that maximizes your customers’ results. Contact Us to learn more.