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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Imagine that I have two envelopes in front of you. One is plain white and about as attractive as cold mashed potatoes. The other is a neon lime that glows like a highlighter. Which would you pick? READ MORE >> |
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When you think of label printing, you likely think of the tried-and-true flexography or “flexo” process. However, there are challenges to staying “flexo” in this fast-paced, multiple-versioned, shorter-run world. So what’s the solution? READ MORE >> |
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The fall meeting of EMA, The Envelope Manufacturers Association, had an interesting report on the recent research done on how the brain reacts to printed material versus material you see on a computer screen. The researchers hooked up their subjects in order to track their heart rates, did eye tracking and even used MRI technology to see what was going on in the person’s brain when they were reading printed versus digital material. READ MORE >> |
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Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. READ MORE >> |
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As a print professional, YOU have a great story to tell, great projects to share and great expertise to offer. Connect online with your printing peers on International Print Day Wednesday, October 14. READ MORE >> |
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You may have a favorite bottled beverage, but that doesn’t matter. You’ve done it. Stepped out of your comfort zone. Decided to try something new. Spent a little more than usual. Why? The label lured you in... READ MORE >> |
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How do you keep pace with demand as printing technology changes? Invest in the latest equipment, focus on traditional offerings and farm out digitally complex projects, or offer a mix of both? READ MORE >> |
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The 2008 meltdown resulted in several strategic changes in the printing industry and direct mail in particular. How can companies embrace these changes in order to survive and grow? READ MORE >> |
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Those of us in business often get too comfortable in our little worlds. We do the same thing all the time and think we are pretty good at it. But sometimes it helps to get an outsider’s view of things. Learn how a partnership helped create an amazing metallic printed envelope! READ MORE >> |
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If you’re like most printers, you have drums of ink mixed with cleaning solution from past jobs taking up valuable space in your plant. But there’s a way to use every drop and save money. READ MORE >> |