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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Want to train your brain to learn and remember more? Put your mobile device down and pick up a pen. READ MORE >> |
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“The beginning” in my title is with your sales, print and design staff. Make sure that your sales, print and design staff are aware of the USPS specifications as they relate to postage rates and design. Also, they should know the correct paper stock to achieve automation rates and accommodate inkjet addressing READ MORE >> |
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If the above headline led you to read here, keep reading this blog. Because it’s dedicated to simple design and copy tips that will keep your direct mail in the save rather than recycle pile. READ MORE >> |
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No, you didn’t read this blog title incorrectly. It’s true that the 2017 USPS promotions are an easy way to showcase the results-yielding potential of combining digital with print communications. Each year since the USPS promotions started in 2011, they’ve upped the ante with more options and ideas that deliver significant savings. READ MORE >> |
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In the spirit of the holiday season, let’s focus on elusive events that are proven in some shape or form every day: miracles. READ MORE >> |
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Why does Jerry Wick prefer 9 x 12 booklet/catalog envelopes? Let him count the ways. READ MORE >> |
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Political and election mail can often be confused as the same thing, but actually have very clear differences. READ MORE >> |
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If it isn’t already, Direct Mail should be a key component in your business for attracting or keeping your customers. Believe it or not, Direct Mail continues to out-perform other forms of media in overall cost effectiveness. However, the items that are mailed need to be something that will achieve the desired result – a response! READ MORE >> |
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Mail has to work harder than ever in this increasingly digital age. How can you make mail more effective and more cost-conscious? Consider these tips. READ MORE >> |
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Recently, my wife and I received three duplicate letters at home and two duplicates at our nearby office asking for a donation. When files are prepped for mailing, CASS and NCOA is the easy part; it’s the merge/purge that can get a little tricky. READ MORE >> |