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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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The truth: Direct mail is not extinct like dinosaurs! According to recent statistics, overall volumes are down but targeting is sharper than ever and ROI for direct mail remains strong. In fact, this tried-and-true method for reaching recipients is more immediate and personal than other marketing mediums. How can you take direct mail a step further to make it irresistible? READ MORE >> |
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If the above headline led you to read here, keep reading this blog. Because it’s dedicated to simple design and copy tips that will keep your direct mail in the save rather than recycle pile. READ MORE >> |
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No, you didn’t read this blog title incorrectly. It’s true that the 2017 USPS promotions are an easy way to showcase the results-yielding potential of combining digital with print communications. Each year since the USPS promotions started in 2011, they’ve upped the ante with more options and ideas that deliver significant savings. READ MORE >> |
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No, the title isn’t a typo. Thanks to Alternate Postage from the U. S. Postal Service® (USPS®), you can build the power of social networking by mail around your or your customers’ brand. READ MORE >> |
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You’ve URL'd and QR Coded your mailpiece and created essential landing pages on your website. But adding that digital element is only half the fun. The real thrill comes from tracking and measuring how well your printed piece delivers. READ MORE >> |
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If it isn’t already, Direct Mail should be a key component in your business for attracting or keeping your customers. Believe it or not, Direct Mail continues to out-perform other forms of media in overall cost effectiveness. However, the items that are mailed need to be something that will achieve the desired result – a response! READ MORE >> |
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The brain has more to do with direct mail than you think. In fact, neuroscience and marketing join forces to create neuromarketing. Learn what neuromarketing is and how it can affect Direct Mail's ROI. READ MORE >> |
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Mail has to work harder than ever in this increasingly digital age. How can you make mail more effective and more cost-conscious? Consider these tips. READ MORE >> |
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In 2010, we had a wakeup call. Direct mail as we knew it was over. Our President, Wes Powell, had just returned from the MFSA Conference (now Epicomm and soon to be Idealliance). At the conference the Winterberry Group presented and was showing us the forecast for direct mail services. They were going off a cliff. The message was clear. Direct mail and print shops needed to change. READ MORE >> |
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If you think the mere act of sending out a mailing is good enough to get a response, think again. With so many marketing messages firing at recipients daily, any direct mail that wants results is going to have to work for them. READ MORE >> |